Samsung is preparing the launch of its new series of high-end smartphones, which will be direct competitors to the iPhone 16, iPhone 16 Plus, iPhone 16 Pro and iPhone 16 Pro Max. As a reminder, the brand has already published the official invitation for the Unpacked event during which it will present the Galaxy S25 and its variants. These new smartphones will be unveiled on January 22, during a presentation which will be broadcast online.
In the meantime, Samsung continues to tease its new products. The latter had already indicated, during the presentation of its quarterly results, that it would continue to focus on AI in 2025. And in a video published this week, entitled “A true AI companion is emerging horizon”, this gives an overview of the new assistant which will be offered on its smartphones. In the video, a user is seen asking the AI assistant to find a pet-friendly Italian restaurant that has outdoor seating, send that information to another person, and save the appointment in his diary, with a single prompt.
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In other words, the video indicates that the Galaxy S25 will have a new assistant with which we can interact in a more natural way, and which will be able to manage several requests at the same time. At the moment Samsung is not saying more, but it is possible that it is a new version of the Bixby assistant, improved thanks to a large language model. Indeed, if Samsung relies heavily on its partnership with Google to offer AI features on its smartphones, the latter has also developed a large language model that it already uses internally to make its employees more productive. And Samsung has never hidden its ambition to use this technology to improve Bixby.
A highly anticipated model
In any case, the Galaxy S25 series is highly anticipated, since it should bring some important new features, compared to the previous generation. In addition to the fact that Samsung will offer new AI-based features, the Galaxy S25 and its variants could also benefit from a new ultra-powerful processor provided by Qualcomm: the Snapdragon 8 Elite. As a reminder, this chip has a 45% more efficient CPU, with a 44% improvement in energy efficiency, and a GPU whose performance and energy efficiency have been improved by 40%.
In addition to this, this chip has a more efficient NPU (component dedicated to AI). Qualcomm cites a 45% improvement in tasks that rely on artificial intelligence. And according to some sources, it is even possible that Samsung collaborated with Qualcomm to develop an “overclocked” version of the Snapdragon 8 Elite which would therefore be even faster than the base model used by other brands.
- Samsung set to unveil its Galaxy S25 series at Unpacked event on January 22
- In the meantime, this one is teasing a new AI assistant capable of managing several tasks at the same time
- It is possible that this is the new version of the Bixby assistant, improved thanks to Samsung’s great language model
- The Galaxy S25 could also use a new ultra-powerful chip, which will allow it to have improved performance in terms of artificial intelligence
