James Paul 
It has been several months since dubbing actors see the excesses of artificial intelligence in their profession and sound the alarm. In vain! This Wednesday, March 5, 2025, Amazon announced that its streaming platform is trying to dubbing IA.
Indeed, Prime Video is currently testing the dubbing of films and series thanks to artificial intelligence. Without further recording of human voices. The start of the end?
At Prime Video, AI takes care of dubbing
On YouTube, artificial intelligence is already used to double content. But with the announcement of Prime Video, this is the first time that it has been affecting fictional works.
AI dubbing was tempted for the film Armor With Sylvester Stallone. After the death of Alain Dorval, the actor who lent his emblematic voice to the American actor for decades, the production of the film used artificial intelligence for the French version. The result is simply chaotic. Despite the negative feedback from Internet users, the feature will be released with this Alain Dorval’s voice.
https://www.youtube.com/watch?v=ksyn0uaelgm
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Not enough to cool the ardor of the video premium for all that. Thus, 12 films pay the price for this novelty which marks the beginning of an era that the actors feared. On the Amazon streaming platform, it is possible to watch the film Long lost In Latin American Spanish thanks to artificial intelligence.
Nevertheless, Jeff Bezos’ company wants to be reassuring. Artificial intelligence is not alone in controls, and “Location professionals” are involved. To put it simply, the platform ensures that AI does not tell anything either. But what is reproached is the lack of human soul of this practice.
If AI threatens a whole job, supporters of this practice highlight the accessibility of many programs in languages that are not popular enough for dubbing to be justified economically. The vice-president of technology at Prime Video, RAF Soltanovich, says he wants to improve the user experience. He promises that this initiative will simply fill a void, not replace an entire job.
Recall that artificial intelligence finds an increasingly preponderant place in the cinema world. Adrien Brody, who has just won the Oscar for best actor, would have benefited from AI to modify his false accent of the East in The brutalist.
