Good news for all those hesitant, DAZN, the Ligue 1 broadcaster, has planned to massively reduce the prices of its offer in France. This development is accompanied by a salutary development on the editorial level. Let’s take stock.
Massive price reduction
This Sunday, Brice Daumin, who heads DAZN France, announced a price reduction for the annual subscription. The latter, which was 30 euros per month, now increases to 20 euros. The British streaming platform thus reproduces the prices it offered during a promotional phase last September. She has already announced that prices will not change during the next season.
The icing on the cake is that DAZN is rolling out a subscription dedicated to those under 26 at 10 euros per month, as it did in the fall. The operation starts next month. Note also that Canal+ and BeIN Sports already offer a discount of the same order.
Evolution of broadcasts
Editorially, the offer will also be enriched to respond to certain critics who found it a little too low cost. As reported The Echoeseach match will now be covered by a commentator, an expert, and a journalist on the sidelines. Likewise, the Sunday multiplex will make its return. Finally, a new talk show will be launched on Sundays from 6 p.m. to 7:30 p.m.
DAZN victim of hacking
If DAZN is launching such a seduction operation, it is undoubtedly not the result of chance. According to information from The Teamthe streaming service only had 500,000 subscribers last December, and was therefore very far from the objective of 1.5 million subscribers by December 1, 2025. However, in the contract linking the platform to the Professional Football League (LFP) would include a clause which stipulates that the two entities can terminate their agreement if this threshold is not crossed when the time comes.
It must be said that DAZN faces competition from piracy in France. Last November, Benjamin Morel, general director of LFP Media, a commercial subsidiary of the LFP, cited an explosive Ipsos survey on the subject. It turns out that 37% of people who have followed the championship since the start of the season have done so illegally. In certain matches such as OM-PSG, 55% of spectators resorted to indirect means.
With the growing success of illegal IPTV, which provides access to a variety of channels and services for less than ten euros per month, it is true that DAZN’s offer at 30 euros per month had a hard time attracting.
