More than 300 million paying subscribers and nearly 700 million users, profits that amount to several billion each year, Netflix seems to take over in what observers call for the streaming war. But to make a long -term triumph of its rivals, the entertainment giant intends to bet on a new type of content: live events.
The direct to make the difference?
This will include a new weekly talk show show that was announced this week. The latter will be hosted by humorist John Mulaney and will be entitled “Everybody’s Live With John Mulaney”.
These live streaming ambitions are made at the same time as a Netflix immersion in sport. For example, the Tyson-Paul fight last November was the live sporting event the most broadcast in streaming of all time, recalls The Financial Times.
The entertainment giant continued on its momentum by offering two NFL games at Christmas at Uncle Sam with a Beyoncé show at halftime. Great good took him, since this meeting would have generated $ 180 million in advertising revenue.
In January, Netflix launched the wrestling with the weekly broadcasting and live from the RAW program of the World Wrestling Entertainment (WWE). This ten -year agreement which links the two entities promises to be very lucrative.
Questioned by our colleagues, Bela Bajaria, the content director comments: “We like to do something noisy, surprising, which can really create a ton of conversations. Live streaming is an excellent tool for embarking on different types of programming. »»
For his part, Laurent Yoon, analyst at Bernstein, is convinced that this strategy will attract many subscribers: “Netflix recently proved to be a credible destination for live events”with an increase in advertising revenues.
Netflix’s hesitations on the subject
As a reminder, this reorientation towards live sport at Netflix does not date from yesterday even if its leaders have long remained cautious. For example, the company’s CO-PDG, Ted Sandaros, explained in 2023:
We really think we can have a really strong offer for sports fans on Netflix without having to be part of the difficulty of the economic model of the live sports license.
Since then, the service has broadcast several documentary series dedicated to rugby, Formula 1, cycling and tennis. Likewise, she offered live golf competitions.
