Artificial intelligence is everywhere. In the new Intermarché checkouts, in the creation of new flavors at Oreo and even in classrooms. No sector is really spared. In the media, whether it is audiovisual or written press, AI is slowly but surely making a place for itself. But the French do not necessarily see this favorably.
The La Croix-Verian-La Poste barometer highlights the distrust of the French towards the use of artificial intelligence in the media. 43% of respondents are opposed to the use of technology “to automate the production of certain types of content” such as images, short articles, diaries or even weather reports. Only 36% say they are in favor. If they are not radically against it, the French are rather mixed.
Young people, in favor of AI in the media
Younger people are more inclined to accept the use of artificial intelligence in the media. At the same time, 86% of 18-25 year olds use AI. New generations quickly got the hang of it and transformed their habits thanks to this little revolution. They use it for their information searches, for their studies, to enrich their leisure activities or even to obtain personalized recommendations such as the choice of a travel destination or a purchasing decision.
It is therefore not surprising to read that 58% of French people aged 18 to 24 are in favor of the use of AI in the media, compared to only 29% of 50-64 year olds and 21% of people over 65 years old.
Overall, almost half of French people (47%) fear that the use of artificial intelligence plays a role in degrading the quality of information. In this sense, 41% of those questioned fear that the use of artificial intelligence will make analysis and the human perspective disappear. 37% are concerned about the creation of false information or possible manipulation in the information disseminated.
If artificial intelligence can be practical, in particular to facilitate the work upstream of the actual editorial or to transform a text into an audio pellet, the media must be careful to always demonstrate transparency. Indeed, they will have to be clear about their choices for adopting these new technologies.
