A ban on TikTok in the United States would not only deprive 170 million Americans of a means of entertainment. Indeed, the social network is also the livelihood of many creators in the United States. And besides, the economic impact was one of TikTok’s arguments to oppose this measure. According to the social network, the ban would have deprived creators of $300 million in revenue in just one month.
But how do you make money on TikTok? Here is an overview of the main means of monetization on the platform.
1 – Use Creator Rewards Program
To support its best creators, TikTok offers a program called Creator Rewards. With this program, the social network targets “high quality, long duration TikTok videos”. This is offered in a few countries, including the United States and France. And to be eligible, you must also have a minimum of 10,000 subscribers, and 100,000 video views in the last 30 days. The content must be original and last more than a minute.
The revenue paid by TikTok is calculated based on several criteria, including audience engagement, viewing time, but also the originality of the videos.
2 – Gifts
It is also possible for a content creator on TikTok to be paid by their fans. Indeed, the social network offers a system that allows its users to offer gifts to creators, on videos on demand or on live videos.
Gifts received by the creator can then be converted into money. And, of course, TikTok takes a commission on the transaction.
3 – TikTok Shop
Many creators also generate income on TikTok by selling items. In certain countries, TikTok also offers a suite of features that make it possible to integrate real e-commerce functionalities on the social network, by integrating tools like Shopify or WooCommerce.
And it’s an activity that can pay off big. Indeed, some stars of the social network have already generated hundreds of thousands of euros in sales, thanks to the platform.
4 – TikTok Creator Marketplace
As on other platforms, it is also possible to generate income on TikTok by partnering with brands. Moreover, the social network offers a tool called Creator Marketplace which allows creators to be connected with advertisers.
Obviously, this is just the list of the main ways to monetize on TikTok. If you have already spent time on the social network, you may have already spotted other techniques, such as selling programs or training, etc. But in any case, to generate significant income on TikTok, you must have a large audience.
By: TikTok Pte. Ltd.
