The IDC company has just published a study on PC shipments for the last quarter of 2024, as well as for the entire year. According to this study, the market grew by 1.8% last quarter, while growth in 2024 was 1%. “Although the market experienced a slower return to growth, there was some room for optimism in the fourth quarter as government subsidies in China led to better-than-expected performance in the consumer segment”said Jitesh Ubrani, research director at IDC’s Worldwide Mobile Device Trackers.
“In addition, the United States and some European countries also showed strong performance due to end-of-year promotions, as well as companies continuing to upgrade their hardware ahead of the planned end of support for Windows 10 for October 2025”he added.
But the most interesting thing is that during the year 2024 and in particular in the last quarter, Apple is performing very well compared to the entire PC market. While PC market growth was 1% in 2024, Mac shipments grew 4.5%. Apple came in fourth place, with a total of 22.9 million Macs shipped. Furthermore, its sales exploded during the last quarter. Indeed, over this three-month period, Apple shipped 7 million units, which corresponds to an increase of 17.3%.
The M4 chip is a hit?
As usual, IDC does not give details on the most popular models. But it is very likely that Apple’s strong growth in the third quarter is attributed to the launch of its new Macs powered by the M4 chip and its variants. In October, Apple presented a new iMac, an ultra-compact Mac mini, as well as a new MacBook Pro, powered by the M4 chip. Furthermore, it is possible that the arrival of Apple Intelligence, compatible with Macs, also helped to boost sales.
And in 2025, the Cupertino company could hit even harder. Indeed, next year, the firm should present new processors (the M5 chips, which could benefit from significant improvements). It could also offer a lot of new design features for its laptops.
- IDC has just released its latest report on the PC market in 2024
- Global shipments increased 1%, while Apple’s shipments increased 6.4%
- Furthermore, last quarter, Mac shipments experienced strong growth of 17.3%.
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